This step by step course will take you from being a complete beginner to effortlessly building campaigns that convert for your business.

What’s in it for you?

Google ads can be a bit daunting, especially when you’re just starting out. We will teach you, step by step, how to set up campaigns that will take your business to the next level without breaking the bank.

As a business owner, you will quickly and easily learn how to build and manage your own google ads campaigns and have them running on autopilot!

Develop winning campaigns easily

  • Plenty of examples

    Watch as Devon works on 8 real ad campaigns and shows how to control costs and generate profit in multiple real world scenarios.

  • Never feel intimidated again

    Master the dashboard in no time. Set up your campaigns for success and make campaign changes with confidence.

  • Avoid budget burners

    Spending more money doesn’t necessarily mean earning more. Learn how to use certain bidding settings to maximize your ROI.

  • Earn while you learn

    With our step-by-step optimisation checklist you will never be lost, we guide you through the first 28 days of your campaign.

  • Get better quality leads more often

    Discover the ad settings that will lead to the high value potential customers you've been missing out on

  • Live Coaching Calls

    Join us on live monthly group coaching calls. Find support when you get stuck and get actionable feedback.

Ready to get started?

Start increasing your conversions today

What's included

We've dedicated ourselves to building the best in-class Google ads training program for business owners. We want to help you get the clarity you need to achieve amazing results.

  • Over 10 hours of in-depth Google ads training videos covering search ads, display ads and YouTube ads

  • Campaign optimization checklist and workflows

  • Lifetime access

  • Last updated April 2022. Regular program updates scheduled

  • Access to our private community for help and support

  • Learn at your own pace and move through the modules in your own free time.

Course curriculum

    1. Welcome

    2. Orientation

    3. Introduction

    4. The Profitable PPC mentality

    5. Your ads strategy

    6. What to focus on if you're brand new to Google ads

    7. What to focus on if your existing ads are losing money

    8. What to focus on if your existing ads are only breaking even

    9. You're current ads are profitable but you're struggling to scale them

    1. Finding your ideal customer

    2. High intent, high volume low cost keywords

    3. How to switch to the expert mode dashboard

    4. Keyword research

    5. How to create separate keyword plans

    6. Quick conversion calculation method

    7. Ads budget - How to make a small budget work

    8. Conversions

    1. Day 1: Understanding the Google ads dashboard

    2. Day 1: Every type of Google ad explained

    3. Day 2: Setting up your search ad properly

    4. Day 3: Why ad extensions matter

    5. Day 4: Ad copy

    6. Day 5: Negative keywords

    7. Day 6: Bidding settings for growth

    8. Day 7: Never trust Google

    1. Day 8: Weekly campaign data review

    2. Day 9: Keyword match types

    3. Day 10: Auction insights

    4. Day 11: Hidden metrics for ad performance

    5. Day 12: Measuring landing page effectiveness

    6. Day 13: Data Day

    7. Day 14: Data Day

    1. Day 15: Weekly campaign data review

    2. Day 16 - Support campaigns

    3. Day 16: Google display ads 101

    4. Day 16 - Display ads examples and design guide

    5. Day 17: Google display remarketing

    6. Day 17: Creating a display remarketing audience

    7. Day 17: How to setup a remarketing display ad

    8. Day 18: Introduction to Youtube ads

    9. Day 18: The ideal Youtube ad example

    10. Day 18: Ideal Youtube ad breakdown

    11. Day 18: Comparison Youtube ad

    12. Day 18: Comparison Youtube ad breakdown

    13. Day 18: Our youtube ads strategy

    14. Day 18: Youtube ad script and structure for success

    15. Day 19: Recording day

    16. Day 20: Keyword based targeting

    17. Day 20: Placement based targeting

    18. Day 20: Audience based targeting

    19. Day 20: Retargeting with Youtube ads

    20. Day 20: Youtube ads recap

    21. Day 21: Discovery and gmail ads

    22. Day 21: Discovery ads setup

    1. Day 22: Weekly campaign data review

    2. Day 22: Wasted ad click examples

    3. Day 23: How to make better decisions

    4. Day 23: How to do split testing

    5. Day 24: Increasing conversions with automation

    6. Day 25: Maximise conversions, Target CPA and Target ROAS explained

    7. Day 25: How to switch bidding strategies

    8. Day 26: Scaling campaigns

    9. Day 27: Campaign data final review

    10. Day 28: Building off the Google ads grid

About this course

  • $550.00
  • 64 lessons
  • 12.5 hours of video content

Who is this programme for?

  • Small business owners wanting to learn how to set up campaigns that actually convert.

  • Entrepreneurs who want to grow their business but can’t quite understand google ad's complicated interface.

  • Anyone looking to utilize one of the most powerful advertising platforms in the world.

  • People looking for an A to Z roadmap and don’t want to spend months doing research.

  • Those who have drained the free Youtube content out there and are ready for the next step

Meet Your Instructor

Google certified Digital Marketer Devon Thomas

Hi, I’m Devon Thomas, a Google certified digital marketer who has 6 years of experience with Google ads. I’ve trained digital marketing agencies from the USA, New Zealand, Japan, and Canada. I’m also the host of the Neptune Design channel on youtube with over 100K views on my Google ads content.

Instructor Testimonials

Shelby Stone

Operations manager at Your Social Strategy digital marketing agency

Devon is professional, friendly and very easy to work with. He is extremely knowledgeable with Google Ads and was able to provide me the information in a very easy to understand manner and always made sure we were moving at a pace I was comfortable with. I would definitely recommend Devon and I hope to work with him again in the future.

Adam Payne


Excellent communication and helped me more forward with my business. Devon is very knowledgeable about Tag manager, analytics and Google ads. I highly recommend him. Nice guy too :-)

Ivan Kostanic


Devon is incredibly skilled and such a great person to work with. I've never had a provider take such great interest in my business. Thank you Devon

Ina Bakalova

Social Media Educator at

That coaching session was exactly what I needed! Thank you for looking through things before the session to ensure that we got the most out of our call. Not only am I confident in running my YouTube ads now, but I also feel excited about it thanks to your guidance. Hope to work again with you soon.

Don’t just take my word for it.

Here’s what our program students say

5 star rating

Straight to the point and custom learning

David Cruz

This course offers straight to the point strategies you can use: nothing less and nothing more. You will not walk away intimidated by Google ads. Also if yo...

Read More

This course offers straight to the point strategies you can use: nothing less and nothing more. You will not walk away intimidated by Google ads. Also if you post a question in the Facebook support group the instructor makes a custom tutorial and inserts it into your course feed. He takes the time to nurture each student individually.

Read Less
5 star rating

A Must for everyone who works with Google Ads !

Sedera Harlala

I am really glad I decided to purchase this course. It has been more than helpful in many ways and the training is nicely organized, clear, simple, friendl...

Read More

I am really glad I decided to purchase this course. It has been more than helpful in many ways and the training is nicely organized, clear, simple, friendly, and straight to the point. Much better and practical than a bunch of free videos found online that don't really have any structure ... which brings more confusion frankly! Devon is an expert at what he does and has been incredibly generous with his time and guidance and still continues to support us through our online journey. I'll be gladly continuing to work on my business with less fear and surely more success because of the knowledge and support I acquired here.

Read Less
5 star rating

Devon is the best

Lindsay Poss

Learning so much about Google Ads! I'm excited to continue this course and apply it to my real life work.

Learning so much about Google Ads! I'm excited to continue this course and apply it to my real life work.

Read Less

Learn Google Ad expert help

What are you waiting for? Join today and jumpstart your Google ads campaigns